2024 coffee trends - Learn all about the future of coffee

In a constantly dynamic and ever-changing coffee market, staying on top of new coffee trends is crucial for the success of businesses competing in the coffee field.

This article will introduce the standout coffee trends of this year to help you enhance product quality and attract customers with a compelling experience.

The coffee trends of 2024

To stay ahead in the coffee market, coffee shops and coffee enthusiasts must constantly update themselves with the latest trends.

In 2024, the coffee market is fiercely competitive, requiring businesses to continually be creative and improve quality.

So, what are the latest trends in the coffee industry? Here are four coffee trends you shouldn't miss:

Specialty Coffee

Specialty coffee is one of the most popular coffee trends today. This high-quality coffee is evaluated using strict standards that cover a wide range of factors, including origin, cultivation, production process, and flavor.

Specialty coffee is known for its rich flavor profile. Each specialty coffee has a distinct flavor that is influenced by its coffee variety, place of origin, and processing method.

Furthermore, this type of coffee is grown and processed under stringent guidelines to guarantee uniformity and quality in the coffee beans.

This is why specialty coffee is more valuable than other varieties of coffee. So, what makes it one of the most popular coffee trends today?

Specialty coffee is guaranteed to be excellent and consistent due to its well-established production process.

It is more than just a beverage; it also represents artistic value and provides a cultural experience from various areas.

Furthermore, specialty coffee provides farmers with a consistent income due to its sustainable agricultural methods and high market value.

Specialty coffee is one of the current coffee trends 2024

Specialty coffee is one of the current coffee trends 2024

Single-Origin Beans

Single-origin coffee is defined as coffee with a consistent origin, which could be a specific region, farm, or even a single coffee tree.

In other words, single-origin coffee means that all of the coffee beans have the same geographic origin, plant species, and production process.

What makes single-origin coffee different from others? Each coffee-growing region presents its own flavor to the coffee, influenced by elements such as climate, soil, and production techniques.

This distinguishing feature builds the coffee's flavor character. For example, Arabica coffee from Panama has floral and tropical fruit overtones, whereas Robusta coffee from Vietnam's basaltic red soil has a powerful and robust flavor.

Single-origin coffee provides not only a distinct coffee flavor, but also a taste of the culture and scenery of its origin.

When you choose single-origin coffee, you'll get the opportunity to experience the rich flavors of different coffee varieties.

Also, this type of coffee happens to be of great quality because it is neither blended or flavored with additives.

As a result, it comes as no surprise that this is one of today's most popular coffee trends.

Robusta coffee tree in Vietnam

Robusta coffee tree in Vietnam

Cold Brew and Nitro Coffee

Cold brew coffee and nitro coffee are two distinctive variations on typical coffee that have become popular coffee trends nowadays. Why is that?

Cold brew coffee has a natural sweetness and is far less bitter than regular coffee. It allows drinkers to experience a delicate, pleasant flavor while keeping coffee's refreshing qualities.

Furthermore, cold brew coffee has less acidity, making it an appropriate choice for those with stomach difficulties.

Nitro coffee is a special beverage created by infusing cold brew coffee with nitrogen gas, resulting in a smooth, foamy coating on top.

Nitro coffee has a creamier texture and less bitter than cold brew. The fine foam created by the nitrogen makes this coffee smooth and pleasurable to drink. 

These two types of coffee have sparked a new trend in the coffee market and are predicted to be popular for many years to come.

Nitro coffee is a 2024 coffee trend

Nitro coffee is a 2024 coffee trend

Sustainability

Sustainable coffee refers to the process of cultivating and producing coffee in an environmentally responsible manner, ensuring fair benefits for everyone involved in the supply chain, and maintaining the long-term viability of the coffee industry. 

Sustainability coffee aims to reduce negative environmental impacts through eco-friendly agricultural methods.

Examples include using organic fertilizers, conserving water, and planting trees to provide shade.

Additionally, sustainable coffee aims to ensure fairness for all parties in the supply chain, particularly for farmers.

Coffee growers often face challenges such as unstable prices, lack of technology, and limited technical knowledge.

Sustainability coffee production improves farmers' livelihoods by valuing their coffee and giving technical and technological support.

Also, sustainable coffee emphasizes the importance of securing a long-term coffee supply in order to grow the coffee industry while minimizing environmental and societal impact.

Today, organizations such as the Rainforest Alliance, Fairtrade, and Organic provide certifications for coffee produced that meets sustainable standards.

The emergence of sustainable coffee as a market trend reflects consumers' and businesses' increased concern about the environment and the community.

Coffee industry trends include sustainable coffee

Coffee industry trends include sustainable coffee

88 Coffee Company: Special taste, sustainable journey

88 Coffee Company is a coffee brand with its own unique flavor and a commitment to sustainability.

88 Coffee's single-origin coffee beans are sourced only from the basaltic red soil regions of Vietnam's Central Highlands (Đắk Lắk and Lâm Đồng).

Each bean presents a story about the land, climate, and people of that region. Also, we are committed to offering sustainable coffee products that are beneficial to both the environment and communities.

88 Coffee represents the future of a greener, more sustainable coffee industry.

88 Coffee continually updates the latest trends to provide the finest experiences for our clients.

Traditional coffee, cold brew, and nitro coffee may all be brewed with our wonderful Robusta beans.

We take pleasure in using carefully selected quality beans and our special roasting method to make products that will please every palette.

88 Coffee, in particular, guarantees that our coffee is free of fillers and artificial flavors while remaining reasonably priced.

Let 88 Coffee be your partner in the ever-changing and creative race of coffee trends.

88 Coffee Company keeps up with the latest trend coffee 2024

88 Coffee Company keeps up with the latest trend coffee 2024

Conclusion

The coffee market is constantly filled with surprising and significant coffee trends: single-origin coffee beans, variations in brewing methods, and the cultural values expressed in each coffee bean from somewhere around the world.

It's clear that this is a market that appreciates not only the quality of the coffee, but also the stories and profound human values behind it.

This, in combination with the advancement of technology, will lead to even more changes and new coffee trends in the future. Let’s look forward to what’s coming next!